I conduct research on persuasion and social influence (attitude and norm accessibility), adolescent risk taking behaviors (mostly smoking), and media psychology (film comprehension, cooperative behavior in video games, cultural models & the media). I am past co-editor and co-founded of the journal Media Psychology and current editor and founded of the journal Communication Methods and Measures. Both journals are published by Taylor and Francis.
Bryant, J., Roskos-Ewoldsen, D. R., & Cantor, J. (Eds.). (2003). Communication and emotion: Essays in honor of Dolf Zillmann. Mahwah, NJ: Lawrence Erlbaum Associates.
Hamilton, J. C., Pinel, E. C., & Roskos-Ewoldsen, D. R. (2002). The effects of a racist act and public counter-demonstrations on race-related behavioral intentions: A natural experiment. Journal of Applied Social Psychology, 32, 2611-2620.
Rhodes, N., Roskos-Ewoldsen, D. R., Edison, A., & Bradford, B. (in press). Attitude and norm accessibility affect processing of anti-smoking messages. Health Psychology.
Roskos-Ewoldsen, B., Davies, J., & Roskos-Ewoldsen, D. R. (2004). Implications of the mental models approach for cultivation theory. Communications, 29, 345-363.
Roskos-Ewoldsen, D. R., Bichsel, J., & Hoffman, K. (2002). The influence of accessibility of source likability on persuasion. Journal of Experimental Social Psychology, 38, 137-143.
Roskos-Ewoldsen, D. R., & Fazio, R. H. (1992). On the orienting value of attitudes: Attitude accessibility as a determinant of an object's attraction of visual attention. Journal of Personality and Social Psychology, 63, 198-211.
Roskos-Ewoldsen, D., Yu, H. J., & Rhodes, N. (2004). Fear appeal messages effect accessibility of attitudes toward the threat and adaptive behaviors. Communication Monographs, 71, 49-69.
Yang, M., & Roskos-Ewoldsen, D. R. (in press). The effectiveness of brand placements in the movies: Levels of placements, explicit and implicit memory, and brand choice behavior. Journal of Communication.
Yang, M., Roskos-Ewoldsen, D. R., Dinu, L., & Arpan, L. M. (2006). The effectiveness of "in game advertising": Comparing college student’s explicit and implicit memory for brand names. Journal of Advertising, 35, 143-152.
Other Publications:
Arpan, L., Rhodes, N., & Roskos-Ewoldsen, D. R. (2007). Accessibility, persuasion, and behavior. In D. R. Rosks-Ewoldsen & J. Monahan (Eds.), Communication and social cognition. Mahwah, NJ: Lawrence Erlbaum Associates.
Fazio, R. H., & Roskos-Ewoldsen, D. R. (2005). Acting as we feel: When and how attitudes guide behavior. In T. C. Brock & M. C. Green (Eds.), The psychology of persuasion (2nd ed., pp. 41-62). New York: Allyn & Bacon.
Roskos-Ewoldsen, D. R., Ralstin, L. A., & St. Pierre, J. (2002). The quick and the strong: Implications of attitude accessibility for persuasion. In J. P. Dillard & M. Pfau (Eds.), Persuasion: Developments in theory and practice. Thousand Oaks, CA: Sage.
Roskos-Ewoldsen, D R., & Roskos-Ewoldsen, B. (2005). The media. In F. Schneider, J. Gruman, & L. Coutts (Eds.), Applied social psychology: Understanding and addressing social problems (pp. 151-178). Thousand Oaks, CA: Sage.
Courses Taught:
Honors Introduction to Psychology
Introduction to Social Psychology
Multicultural Competencies for Clinicians
Seminar on Media Psychology
Honors Introduction to Psychology
Introduction to Social Psychology
Multicultural Competencies for Clinicians
Seminar on Media Psychology
David Roskos-Ewoldsen School of Communication
Ohio State University
3168 Derby Hall, 154 North Oval Mall
Columbus, OH 43210-1339
United States
Phone: (614) 247-5446
Fax: (614) 292-2055
Last edited by profile holder: August 2, 2007
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