David Roskos-Ewoldsen
School of Communication
Ohio State University
3168 Derby Hall, 154 North Oval Mall
Columbus, Ohio 43210-1339
U.S.A.
Home Page
Phone: (614) 247-5446
Fax: (614) 292-2055
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I conduct research on persuasion and social influence (attitude and norm accessibility), adolescent risk taking behaviors (mostly smoking), and media psychology (film comprehension, cooperative behavior in video games, cultural models & the media). I am past co-editor and co-founded of the journal Media Psychology and current editor and founded of the journal Communication Methods and Measures. Both journals are published by Taylor and Francis. |
 Books:
 Berger, C., Roloff, M., & Roskos-Ewoldsen, D. R. (Eds.). (2009). The handbook of communication science (2nd ed.). Thousand Oaks, CA: Sage.
- Bryant, J., Roskos-Ewoldsen, D. R., & Cantor, J. (Eds.). (2003). Communication and emotion: Essays in honor of Dolf Zillmann. Mahwah, NJ: Lawrence Erlbaum Associates.
- Roskos-Ewoldsen, D. R., & Monahan, J. (Eds.). (2007). Communication and social cognition: Theories and methods. Mahwah, NJ: Lawrence Erlbaum Associates.
Journal Articles:
- Hamilton, J. C., Pinel, E. C., & Roskos-Ewoldsen, D. R. (2002). The effects of a racist act and public counter-demonstrations on race-related behavioral intentions: A natural experiment. Journal of Applied Social Psychology, 32, 2611-2620.
- Rhodes, N., Roskos-Ewoldsen, D. R., Edison, A., & Bradford, B. (in press). Attitude and norm accessibility affect processing of anti-smoking messages. Health Psychology.
- Roskos-Ewoldsen, B., Davies, J., & Roskos-Ewoldsen, D. R. (2004). Implications of the mental models approach for cultivation theory. Communications, 29, 345-363.
- Roskos-Ewoldsen, D. R., Bichsel, J., & Hoffman, K. (2002). The influence of accessibility of source likability on persuasion. Journal of Experimental Social Psychology, 38, 137-143.
- Roskos-Ewoldsen, D. R., & Fazio, R. H. (1992). On the orienting value of attitudes: Attitude accessibility as a determinant of an object's attraction of visual attention. Journal of Personality and Social Psychology, 63, 198-211.
- Roskos-Ewoldsen, D., Yu, H. J., & Rhodes, N. (2004). Fear appeal messages effect accessibility of attitudes toward the threat and adaptive behaviors. Communication Monographs, 71, 49-69.
- Yang, M., & Roskos-Ewoldsen, D. R. (in press). The effectiveness of brand placements in the movies: Levels of placements, explicit and implicit memory, and brand choice behavior. Journal of Communication.
- Yang, M., Roskos-Ewoldsen, D. R., Dinu, L., & Arpan, L. M. (2006). The effectiveness of "in game advertising": Comparing college student’s explicit and implicit memory for brand names. Journal of Advertising, 35, 143-152.
Other Publications:
- Arpan, L., Rhodes, N., & Roskos-Ewoldsen, D. R. (2007). Accessibility, persuasion, and behavior. In D. R. Rosks-Ewoldsen & J. Monahan (Eds.), Communication and social cognition. Mahwah, NJ: Lawrence Erlbaum Associates.
- Fazio, R. H., & Roskos-Ewoldsen, D. R. (2005). Acting as we feel: When and how attitudes guide behavior. In T. C. Brock & M. C. Green (Eds.), The psychology of persuasion (2nd ed., pp. 41-62). New York: Allyn & Bacon.
- Roskos-Ewoldsen, D. R., Ralstin, L. A., & St. Pierre, J. (2002). The quick and the strong: Implications of attitude accessibility for persuasion. In J. P. Dillard & M. Pfau (Eds.), Persuasion: Developments in theory and practice. Thousand Oaks, CA: Sage.
- Roskos-Ewoldsen, D R., & Roskos-Ewoldsen, B. (2005). The media. In F. Schneider, J. Gruman, & L. Coutts (Eds.), Applied social psychology: Understanding and addressing social problems (pp. 151-178). Thousand Oaks, CA: Sage.
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