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David Ewoldsen

David Ewoldsen

I conduct research on persuasion and social influence (attitude and norm accessibility), adolescent risk taking behaviors (mostly smoking), and media psychology (film comprehension, cooperative behavior in video games, cultural models & the media). I am past co-editor and co-founded of the journal Media Psychology and past editor and founder of the journal Communication Methods and Measures. Both journals are published by Taylor and Francis. I am starting a new journal - Annals of the International Communication Association - that will start in 2017.

Primary Interests:

  • Applied Social Psychology
  • Attitudes and Beliefs
  • Communication, Language
  • Health Psychology
  • Persuasion, Social Influence
  • Social Cognition

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    Implications of Attitude and Norm Accessibility on Adolescents' Tobacco Use

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Books:

Journal Articles:

  • Ellithorpe, M., Ewoldsen, D. R., & Fazio, R. H. (in press). Socialization of dissonance processes: Reports of parenting style experienced during childhood moderate dissonance reactions. Social Psychology & Personality Science.
  • Ewoldsen, D. R., Eno, C. A., Okdie, B. M., Velez, J., Guadagno, R. E., & DeCoster, J. (2012). Effect of playing violent video games cooperatively or competitively on subsequent cooperative behavior. Cyberpsychology, Behavior, and Social Networking, 15, 277-280.
  • Rhodes, N., Ewoldsen, D. R., Shen, L., Monahan, J. L. & *Eno, C. (in press). The accessibility of family and peer norms as predictors of young adolescent risk behavior. Communication Research.
  • Rhodes, N., Roskos-Ewoldsen, D. R., Edison, A., & Bradford, B. (2008). Attitude and norm accessibility affect processing of anti-smoking messages. Health Psychology. 27, S224-S232
  • Roskos-Ewoldsen, B., Davies, J., & Roskos-Ewoldsen, D. R. (2004). Implications of the mental models approach for cultivation theory. Communications, 29, 345-363.
  • Roskos-Ewoldsen, D. R., Bichsel, J., & Hoffman, K. (2002). The influence of accessibility of source likability on persuasion. Journal of Experimental Social Psychology, 38, 137-143.
  • Roskos-Ewoldsen, D. R., & Fazio, R. H. (1992). On the orienting value of attitudes: Attitude accessibility as a determinant of an object's attraction of visual attention. Journal of Personality and Social Psychology, 63, 198-211.
  • Roskos-Ewoldsen, D., Yu, H. J., & Rhodes, N. (2004). Fear appeal messages effect accessibility of attitudes toward the threat and adaptive behaviors. Communication Monographs, 71, 49-69.
  • Velez, J., & Ewoldsen, D. R. (in press). Helping behaviors in video game play. Journal of Media Psychology.
  • Velez, J., Mahood, C., Ewoldsen, D. R., & Moyer-Guse, E. (in press). Ingroup versus outgroup conflict in the context of violent video game play: The effect of cooperation on increased helping and decreased aggression. Communication Research.
  • Yang, M. & Roskos-Ewoldsen, D. R. (2007). The effectiveness of brand placements in the movies: Levels of placements, explicit and implicit memory, and brand choice behavior. Journal of Communication, 57, 469-489.
  • Yang, M., Roskos-Ewoldsen, D. R., Dinu, L., & Arpan, L. M. (2006). The effectiveness of "in game advertising": Comparing college student’s explicit and implicit memory for brand names. Journal of Advertising, 35, 143-152.

Other Publications:

  • Ewoldsen, D. R. & Rhodes, N. (2012). Cultural models and media use: Implications for cultivation theory. In M. Morgan, J. Shanahan, & N. Signorielli (eds.), The cultivation differential: State of the art research in cultivation theory (pp. 187-208). Peter Lang.
  • Ewoldsen, D R., & Roskos, B. (2012). The Media. In F. Schneider, J. Gruman, & L. Coutts (eds.), Applied social psychology: Understanding and addressing social problems (2nd ed., pp. 135-164). Thousand Oaks, CA: Sage.
  • Fazio, R. H., & Roskos-Ewoldsen, D. R. (2005). Acting as we feel: When and how attitudes guide behavior. In T. C. Brock & M. C. Green (Eds.), The psychology of persuasion (2nd ed., pp. 41-62). New York: Allyn & Bacon.
  • Rhodes, N., & Ewoldsen, D. R. (2013). Outcomes of persuasion: Cognitive, behavioral and social. In J. Dillard & L. Shen (eds.), Handbook of persuasion: Developments in theory and practice, 2nd ed. Sage.

Courses Taught:

  • Seminar on Media Psychology

David Ewoldsen
Department of Media & Information
Michigan State University/College of Communication Arts & Sciences
404 Wilson Road, Room 284
East Lansing, Michigan 48824
United States of America

  • Phone: (614) 725-6507

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